Lady Popular is a browser-based strategy game created by XS software and Mad Moo. The game gives players the unique experience of being a popular lady in the virtual world of the game.
Players are given the ability to customize their own Lady at the beginning of the game; also during game they are given the option to further refine the appearance of their Lady by going to the hair salon, tattoo parlor or shopping mall to buy new fashionable outfits and accessories. The game encourages you to change the characterization and appearance of the Lady frequently, presenting you with a wide variety of tools to help you do so.

Like many other menu-driven games Lady Popular encourages players to complete tasks to earn experience points and cash. The tasks vary from visiting the employment agency to get a job to flirting with boys at the dance club. Lady Popular further allows players to buy or rent a house or apartment and then proceed to furnish and decorate it with objects ranging from cutlery to household decor items.
During the game players are advised to keep watch on their characters stats, which change according to the tasks performed. The better the stats the better chance of becoming the most popular lady. Players are given a chance each week to vote on Facebook who the best lady is and the winners receive an exclusive crown item.

Lady Popular also offers players with a chance to help pass time while completing tasks with ten different mini games. Alternatively players can also purchase the in-game currency (diamonds) using real money and speed the game up.

Lady Popular is fun to play, however the long periods of time taken for each task to be completed may bore some players.