Rift Free-To-Play A Huge Success
According to an official new report from GamesIndustry, the transition from pay-to-play to free-to-play has been a huge success for Trion World’s leading action MMORPG game, Rift.
Trion Worlds SVP of marketing Noah Maffitt:
“I’m very pleased with how the team has executed on it,” Maffitt said. “It was a planned transition that’s taken months and months to do. They’ve thought through all the little details very well. We actually saw our sales go up after we announced free-to-play, because we think we have a compelling package around that transition. Our player counts have gone way up, as well. All early signs are good.”
Many other games, such as Lord of the Rings Online and The Secret World, have also reported the same success after transferring to an alternative revenue model.
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