LEGO Universe Closing Down
LEGO Universe recently added a free to play revenue model with the hopes of increasing player numbers, a lot of people assumed this was a choice for the massive toy franchise but a recent announcement shed light onto the actual real reasons why the company chose to adapt the free to play model.
The game wasn’t performing financially and the team were forced to include the F2P model to keep the game afloat, despite the increase in active players and recent expansions such as the Ninjago update, the game wasn’t converting enough free players to paying customers and as a result, the game will be closing its doors January 31st, 2012. Along with the closure of the game, the company will be closing its studios in Colorado and Denmark, costing 115 people their jobs.
The Lego Group have said that they will do everything they can to help those employees find new work, either within the LEGO group or elsewhere. It’s a sad day when any MMO title closes down, but I can’t help but think trying to persuade a very young audience to pay for something was a recipe for disaster.