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Destiny Ships $500 Million To Retail
Activision-Blizzard and Bungie are popping the corks on the champagne following the incredibly successful release of the now available online FPS MMO-esque shooter, Destiny. The game broke records before it was even released, attracting a massive audience and becoming the most pre-ordered new IP in video-game history. The celebrations continued following the games official launch as it has quickly become the most successful video-game launch in decades."Since the beginning, we've been confident that our investment and belief in Destiny would pay off. But not many people believed we'd be able to say it did so on day one," said Eric Hirshberg, CEO of Activision Publishing. "Destiny is officially the biggest new franchise launch in our industry's history. It's also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation, and Activision's next billion dollar brand. Most importantly, it's just a great game which we can't stop playing. A big thanks to our incredibly talented team and partners who helped make this happen, most importantly, our partners at Bungie."Officially, Destiny has now become the highest-selling day 1 digital console release in gaming history. Stamping its mark as one of the most anticipated titles of our generation. Have you picked up your copy of Destiny yet? What are your thoughts?
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