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Destiny Set To Impress The Masses With $500 Million Promotion
Activision's Bobby Kotick today revealed that the company will be spending roughly $500 million to develop and promote the upcoming MMO-esque FPS title, Destiny. If the developers do end up investing such a large figure it could potentially break a record for the most ever invested in a single game. Destiny is scheduled to release this September and investors are hoping that it becomes the biggest selling franchise in Activision's history. The company signed a 10-year contract with Bungie that gives it worldwide distribution rights and significant control over the development of the franchise."If you're making a $500 million bet you can't take that chance with someone else's IP," Activision CEO told the Milken conference. "The stakes for us are getting bigger."For more details on Destiny, click here.
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