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Destiny Leading The Way For Activision
Bobby Kotick, Chief Executive Officer of Activision Blizzard, today announced some exciting details surrounding Activision's quarterly report, crediting the likes of Destiny, Diablo III: Reaper of Souls Ultimate Edition and Hearthstone for the financial success of the company as we approach the end of 2015.“Our record third-quarter results were driven by Destiny, the biggest new videogame franchise launch of all time, as well as strong sales from Blizzard Entertainment’s Diablo III: Reaper of Souls – Ultimate Evil Edition, Hearthstone: Heroes of Warcraft, which now has over 20 million registered players1, and World of Warcraft, which saw a quarterly increase in subscribers to 7.41 million in anticipation of the upcoming Warlords of Draenor release. We are raising our full-year non-GAAP outlook and we expect to deliver double-digit non-GAAP revenue growth year-over-year and record non-GAAP earnings per share.” “In addition to new content releases of Skylanders Trap Team and Call of Duty: Advanced Warfare, next week Blizzard Entertainment plans to launch World of Warcraft: Warlords of Draenor. Today, we have some of the most important franchises in entertainment and we expect to continue growing our product portfolio in 2015 with two additional franchises — Call of Duty Online, which we expect will enter an unlimited beta test, including virtual item sales, in China during the first quarter, and Blizzard Entertainment’s Heroes of the Storm. Looking ahead, we have more opportunities than ever before to fuel our growth by creating great content using new platforms and business models while also expanding into new geographies. We are embracing all of these growth opportunities with the same commitment to excellence that we have demonstrated over the past 23 years.”Destiny's success is an obvious factor in Activision's success for the quarter but it could just be a sign of things to come. With the upcoming Eastern release of Call of Duty Online, and the full release of Heroes of the Storm, 2015 could be a record-breaking year for Activision.
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