Stardoll is a 2D browser-based game developed and published by Stardoll AB. The game was meant for young girls and it allows players to create dolls and customize them using hundreds of clothing options. Stardoll is mainly a virtual dress-up game. It has colorful graphics, but not many animations or effects.

The reason Stardoll is so appealing to the younger female audience is because of the games huge character creation and customization system. Create your very own MeDoll and outfit her with a huge selection of fashion items and accessories. You can change practically every aspect of your Medoll, from hairstyles to make-up and the latest clothing accessories. The huge amount of fashion items in Stardoll allow for over 60 billion possible variations, a massive number that most social games can't even get close to.

Beside the clothes, make-up and accessories, Stardoll features a series of mini-games like jigsaw puzzles or crossword puzzles. The game allows players to create their own doll, but also use pre-made dolls that resemble celebrities. Players can also decorate homes, studios, birthday cakes, wedding cakes and many others. Unfortunately you can’t do more than this – the game has a pretty limited content.

Stardoll provides a safe environment for young kids to play in. There are forum and chat filters, violence of any kind is not acceptable, and children under the age of 13 will need to have their accounts activated by their parents. Also human moderators review the community forum so that they can delete any insulting entries. The world of the MMO can be intimidating to parents with young children but Stardoll is a member of the UKCCIS, the Click Clever, Click Safe Campaign. This teaches younger players how to deal with any potentially rude messages, and also teaches them to keep their private information safe. This is a great game to introduce younger girls to the MMO world, all the while giving parents the peace of mind that their daughter is playing in a safe, and clean environment.

Stardoll encourages creativity, but it focuses around shopping and consumerism. Many features are unavailable for free users, a premium membership being needed to access them. Stardoll is a game that appeals mostly to young girls.