Hearthstone – I’m So Bad But I Just Can’t Stop Playing
Blizzard are one of the most successful MMO developers of our time, still supporting the worlds most popular subscription MMO many years after release, and it looks as though they've mastered a similar recipe in the CCG genre. Hearthstone was one of the most popular closed beta's for years, with thousands of players begging for keys to gain access. It took some time for official giveaways to begin flooding out the gates but before that time players were paying ludicrous amounts to gain access before its open beta release. That speaks volume.
After the closed beta ended and the open beta began, thousands upon thousands of players flooded the official servers and now Hearthstone is quickly becoming the most popular CCG game on the internet. Although it doesn't have the competition that WoW has had to endure in the RPG space, there are still dozens of other CCG's on the market although far less in quality. So what makes Hearthstone so popular?
It's addictive as hell! I don't consider myself a hardcore TCG or CCG fan. I played hundreds of Yugioh matches as a young lad but I never felt drawn to Magic or any of the other popular IP's in the genre but Hearthstone has me totally hooked. I play at least 5 games every single day and despite having many of the Champions over level 40 and a truck load of cards, I quite often find myself on the wrong end of a 5-6 match losing streak.
I've never won more than 3 matches in arena, rank 12 is the highest I've scored in competitive play and I've got better cards than 80% of the players I encounter. That's one of the most confusing aspects of Hearthstone's success. Despite the fact I'm terrible at the game, fail to improve on many levels and get beaten more times than I can count, I still keep returning.
Is it the collective aspect of gathering new cards? The creative elements of creating a brand new deck? I'm not sure but I'm hoping you guys can help me. What makes Hearthstone so addictive for you? Why do you keep returning day after day? Leave a comment below.